The project called for a Promo Pack for a cable channel, but before embarking on that
I chose to do a Rebrand of my chosen channel, Food Network.
Food Network is a channel devoted to cooking; its methods, the inherent joy of it, and the star power of its chefs. Inspired by the most basic of cooking tools, the stove dial and timer, I was able to realize a mark that encompassed two concepts: Cooking and Time.
INSTRUCTOR: Bryan Farevaag
The new logo, inspired by the most basic of kitchen tools, the stove dial and timer.
Stationary set.
Variety of card designs; chosen to conceptually echo the variety of chefs, food methods, multi-media platforms and shows that the Food Network has. Each back has two designs w/ contact info (see top right brown card, and bottom left green card).
Photographer credit: Scott-Tsai.com
One of the Food Network chefs, Anne Burrel and branded kitchenware.
Tote and branded product (partnership with Cuisineart.)