An alternative, home-grown food scavenger hunt.

Design goal: to reflect the gritty, competitive aesthetic and spirit of biking folk.

Different logos were developed, each of which is progressively more distressed to reflect the different levels of effort inherent in bike competitors and competitions.

Full project covers Event Design, Branding, Illustration, Website and Editorial Design,
Poster and other print collateral.

INSTRUCTOR: Bryan Farevaag