The project called for a Promo Pack for a cable channel, but before embarking on that
I chose to do a Rebrand of my chosen channel, Food Network.

Food Network is a channel devoted to cooking; its methods, the inherent joy of it, and the star power of its chefs. Inspired by the most basic of cooking tools, the stove dial and timer, I was able to realize a mark that encompassed two concepts: Cooking and Time. 

INSTRUCTOR: Bryan Farevaag

The new logo, inspired by the most basic of kitchen tools, the stove dial and timer.

The new logo, inspired by the most basic of kitchen tools, the stove dial and timer.

Stationary set.

Stationary set.

Variety of card designs; chosen to conceptually echo the variety of chefs, food methods, multi-media platforms and shows that the Food Network has. Each back has two designs w/ contact info (see top right brown card, and bottom left green card). Photographer credit: Scott-Tsai.com

Variety of card designs; chosen to conceptually echo the variety of chefs, food methods, multi-media platforms and shows that the Food Network has. Each back has two designs w/ contact info (see top right brown card, and bottom left green card).

Photographer credit: Scott-Tsai.com

One of the Food Network chefs, Anne Burrel and branded kitchenware.

One of the Food Network chefs, Anne Burrel and branded kitchenware.

Tote and branded product (partnership with Cuisineart.)

Tote and branded product (partnership with Cuisineart.)